The Eric Prydz School of Marketing

Listening again to Mr Tong’s In New Music We Trust show from last week three tracks all snuggly fitted next to each other stand out. MARK BROWN has clearly been inspired by the House Music marketing strategies of Eric Prydz… release something big and cheesey to make some quick dosh then go back to credible, I really like the sound of ‘New Heights‘.

The other two tracks are polar opposites. ERICK MORILLO‘s new track (collabing with Harry Choo and P Diddy no less) is really, really dark House. ‘Make A Movie’ really couldn’t be more different to the happy funkiness of KRAAK and SMAAK’s ‘Plastic People’. I’m getting more excited by the day about the prospect of their forthcoming album. Anyone manage to get a copy??

Another interesting discovery courtesy of Radio One came via the very unusual source of Colin Murray, I really like him as a presenter but more and more his show seems to be about old skool stuff and not New Music as Radio One should surely always be? Particularly at that time, find myself listening to Jon Kennedy more and more now. Fair dues though he’s pulled one out of the bag in the DJ GORKY remix of Mexican Institute of Sound’s – ‘Escribeme Pronto’. An insanely funky tune, ta Col!

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